BURBERRY London Eau de Parfum

Product Information

In a brand as big as this, the demand on a creative director is to keep tons of different people happy, feeding different narratives to groups who know little or nothing about each other. Yesterday, with a drop of the Burberry x Supreme collab, Tisci proved beyond doubt how he can reach fans way beyond the fashion bubble. “It was crazy,” he laughed. “Not just in London, but America, China. The numbers were really big.”

He reflected on how he was initially daunted by paying tribute to Britishness, but now feels much freer about applying his own instincts. “I was scared,” he admitted. “You know, as an Italian, Britain is important—it’s a such an historical country, with so much to say. So at the beginning, it was like the first kiss. It takes time, you know. And now I find my own way.” Burberry has always been at the forefront of innovation, embracing new technologies and trends. The brand has successfully integrated digital platforms into its marketing strategies, engaging with customers through social media and immersive experiences. Burberry’s forward-thinking approach has allowed it to stay relevant in an ever-evolving industry. Burberry Bond Street is a must-visit destination for fashion enthusiasts. This store showcases Burberry’s iconic designs and captures the essence of British luxury. Immerse yourself in the world of Burberry as you browse their meticulously crafted fashion pieces and accessories. Burberry, the quintessentially British luxury brand, has been synonymous with elegance, craftsmanship, and innovation since its establishment in 1856. But with a changing of the guard in the Burberry boardroom – Marco Gobbetti, the chief executive who brought Tisci to Burberry, has been replaced by Versace alumnus Jonathan Akeroyd – Tisci’s own reign may be coming to an end. The name of Daniel Lee, the young British designer whose brief tenure at Bottega Veneta showed him to have a winning way with an It bag, has been linked with the house.Arguably the most famous British luxury fashion house, Burberry shunned Mayfair’s more exclusive shopping streets in favour of a more accessible approach for its flagship on Regent Street. At an astonishing 44,000 square feet, it is the stunning home of everything Burberry from womenswear, to menswear, to childrenswear, bags, shoes, beauty, and, of course, their iconic macs. Burberry’s fragrances embody the brand’s essence—timeless, sophisticated, and captivating. From classic scents like Burberry Brit and Burberry London to modern interpretations like My Burberry and Mr. Burberry, each fragrance tells a unique story. Burberry’s perfumes capture the spirit of the brand, leaving a lasting impression with their distinct olfactory compositions. Q: Can I shop tax-free at Burberry Heathrow Terminal 5? A: Yes, as an international traveler, you can take advantage of tax-free shopping at Burberry Heathrow Terminal 5. Ensure you have the necessary documentation and follow the designated tax-free procedures at the store.

No discussion of Burberry is complete without mentioning Burberry’s iconic trench coat. Crafted with precision and attention to detail, the Burberry trench coat has become a symbol of timeless elegance. Daniel Lee showed his highly anticipated Burberry summer 2024 collection from beneath a green tent covered in tartan. Guests shuffled into London’s lush Highbury Fields—where the canopy was built on September 18 especially for the show—and were treated to cups of coffee done in Burberry Blue, Guinness bread, and eccles cakes from the British heritage brand’s Norman’s Cafe pop-up. As they took their seats in the green-carpeted space, attendees discovered hot water bottles (also in Burberry Blue) and blankets had been placed delicately on their chairs.Shopping in Chelsea is not complete without visiting this street. Located on Sloane Street, Burberry Sloane Street boutique offers a fusion of sophistication and contemporary style. Discover the brand’s latest collections, including ready-to-wear fashion, accessories, and fragrances. The boutique’s refined ambiance and personalized service cater to the discerning shopper. When you visit a Burberry store, you can expect an exceptional shopping experience. The knowledgeable staff is dedicated to providing personalized assistance, helping you find the perfect pieces that align with your style and preferences. From expert advice to attentive service, Burberry ensures that every customer feels valued and indulged. Chaos—the distintegration of norms and boundaries, social and fashion-wise—has reveberated through the ways shows have been done and undone this season. Riccardo Tisci served up his own multi-messaging version of it for Burberry in London—a massive real-life event held at London’s Central Hall Westminster. That is, right across from the Houses of Parliament, a seat of European democracy where, to quote Shakespeare, “Chaos is come again.”